FAQs

What is Superpower?

Superpower is an AI-powered social engagement co-pilot that helps brands manage replies, DMs, and comments across platforms like Instagram and Facebook. It hides toxic comments, drafts on-brand responses, and learns your voice so every reply feels human—but happens 10x faster.
Superpower creates responses that sound just like you, enabling you to engage with your audience more effectively and authentically. Letting you amplify your online presence and build stronger connections with your followers.

How does Superpower moderate comments?

Superpower uses AI trained on your brand voice, tone, and rules. It automatically hides spam, hate speech, and off-brand content—based on categories like profanity, harassment, or political toxicity. You can customize what gets hidden, and everything is visible in a moderation queue for review.

Superpower creates responses that sound just like you, enabling you to engage with your audience more effectively and authentically. Letting you amplify your online presence and build stronger connections with your followers.

Will Superpower respond to comments automatically?

No. Superpower drafts replies, but you stay in control. Think of it like a copywriter that never sleeps—it writes, you approve. You can set objectives (like conversions or retention) and the AI will generate replies aligned with those goals, in your voice.

Superpower creates responses that sound just like you, enabling you to engage with your audience more effectively and authentically. Letting you amplify your online presence and build stronger connections with your followers.

Can I train the AI on my brand’s voice?

Yes. Superpower’s Brand-Voice Engine is trained on your actual social history—comments, replies, DMs—and can ingest tone guides, FAQs, and custom rules. It learns fast and refines over time based on what you approve or change.

Superpower creates responses that sound just like you, enabling you to engage with your audience more effectively and authentically. Letting you amplify your online presence and build stronger connections with your followers.

Which platforms does Superpower support?

Currently: Instagram and Facebook (posts, DMs, mentions, and Meta Ads).
Coming soon: TikTok, LinkedIn, and YouTube. We’re building based on customer needs—let us know what you want next.

Superpower creates responses that sound just like you, enabling you to engage with your audience more effectively and authentically. Letting you amplify your online presence and build stronger connections with your followers.

What’s the difference between Superpower and a traditional social media tool?

Traditional tools schedule content. Superpower handles the messy, high-volume engagement after it goes live. It’s not for “managing posts,” it’s for managing responses—at scale, in-brand, and in real-time.

Superpower creates responses that sound just like you, enabling you to engage with your audience more effectively and authentically. Letting you amplify your online presence and build stronger connections with your followers.

Do I need technical skills to set it up?

Nope. You connect your accounts, set your voice rules, and the AI starts learning. Our onboarding includes a human walkthrough—so you’re never left wondering.

Superpower creates responses that sound just like you, enabling you to engage with your audience more effectively and authentically. Letting you amplify your online presence and build stronger connections with your followers.

How much does Superpower cost?

We offer both self-serve and full-service plans. You can get started for free and scale up based on comment volume and support level. Check out our pricing page for full details.

Superpower creates responses that sound just like you, enabling you to engage with your audience more effectively and authentically. Letting you amplify your online presence and build stronger connections with your followers.

Is this safe for my brand?

Yes. Nothing goes live without your approval—unless you enable auto-hide rules (which you control). Everything is logged and reviewable. It’s built to protect, not risk, your brand voice.

Superpower creates responses that sound just like you, enabling you to engage with your audience more effectively and authentically. Letting you amplify your online presence and build stronger connections with your followers.

What results should I expect?

Customers using Superpower report:

> 10–20x faster response time
> Fewer missed engagement opportunities
> Improved ad performance due to cleaner comment sections
> Happier, less-stressed social teams

Superpower creates responses that sound just like you, enabling you to engage with your audience more effectively and authentically. Letting you amplify your online presence and build stronger connections with your followers.