Glossary
This page was last updated on August, 19th, 2025
Brand-Voice Engine
At Superpower, we’re redefining how brands engage with their audiences. In a digital landscape overwhelmed by noise, our mission is to help you cut through with authentic, meaningful interactions. We harness the power of AI to bring followers closer to the brands they love, ensuring every message is on-brand, efficient, and impactful.
Comment Moderation
The process of filtering, hiding, or responding to social media comments based on brand safety rules and sentiment.
AI-Powered Engagement
Using machine learning to streamline social interactions like DMs, comments, and mentions — while maintaining a brand's voice.
Social Media Co-Pilot
A tool that helps manage and draft social replies — not autopilot, but smart support. Think spellcheck + strategist + copywriter.
Auto Moderation
Superpower’s automated moderation system. Instantly hides spam, hate, or brand-damaging content using natural language rules.
Human-Augmented AI
AI that drafts, filters, and suggests — but always with human oversight. Keeps things fast, but safe.
Engagement Scalability
The ability to handle large volumes of social interactions without hiring more staff or losing voice consistency.
