How A Financial Advisor Team Turned Comments Into Clients

The client

Finance Advisors works mainly with clients approaching or already in retirement. They run paid social on Facebook to bring in new clients.

The ads worked. What came back was the problem.

The challenge: comments were arriving faster than anyone could answer them

Every question in the comments was a potential client. There was no way to answer them all in time, or even to tell which ones mattered most.

We were getting hundreds of comments a week and replying to maybe 40 of them.

— Bryan Butvidas, Financial Advisor, Finance Advisors

That's hundreds of unanswered questions a month, in a category where a single client relationship can run for decades.

The solution: comment moderation that reads intent

Superpower Social reads buying intent as comments come in, and routes them right away instead of waiting for someone to clear a backlog.

1. Every comment is scored for intent as it lands. Questions about fees, minimums, and how to get started rank highest.
2. A reply goes out within minutes, while the person is still in the thread.
3. Qualified conversations are handed to the team with the thread context attached.

They went live in May 2026, across several Facebook accounts, covering both paid and organic comments. The whole setup took under 24 hours.

The results: first full month

June was the first full month live.

• 2,794 comments processed
• 1,500 comments replied to
• 1,035 hidden by automated moderation
• 169 clickthroughs
• 11% of those clickthroughs signed as clients
• A reported 10x return on the cost of using Superpower

Before Superpower, the team replied to about 160 comments a month. In June, they replied to 1,500. On a financial advisory account, what stays under an ad matters as much as what get answered.

How it worked, day to day

• Setup. A short intake form, a one-click Meta connection. Superpower built the brand voice profile and moderation rules, and the account was live in under 24 hours.
• Coverage. Multiple Facebook accounts, paid and organic comments.
• Approval. Every reply gets reviewed by a human before it posts. Moderation runs automatically, but only against criteria the team agreed to during discovery. Nothing gets hidden or removed on rules they didn't set.
• Escalation. Anything that needs an advisor goes to the team instead of getting an automated answer.
• Reporting. Monthly reports plus a shared Slack channel.
• Client time required. Under an hour a week. Superpower runs it, and the team only steps in on escalations.

Superpower is one of the very few companies we're genuinely hyped to work with. These guys are the real deal, hardcore hustlers with zero BS and one obsession: making our ROI explode.

— Bryan Butvidas, Financial Advisor, Finance Advisors

Common questions

Does Superpower Social work for financial services?

This case study is a financial advisory team. Every reply is reviewed by a human before it posts, and moderation runs on criteria the client sets during discovery.

What do Superpower Social reviews say?

‍Superpower works with over 300 brands and agencies. Client quotes are published on the homepage, and this case study is the first in a series covering results in detail.

Which platforms are supported?

‍Facebook and Instagram, including posts, DMs, mentions, and all Meta ads, including dark posts.

Is there a trial?

‍Every account starts with a 7-day free trial, set up by the Superpower team. Monthly plans, no contract.

Your next client is already in your comments

Answer the right one at the right moment, and a passing comment turns into a customer you keep.

If you're running paid social and only getting to a fraction of what comes back, that gap is measurable. We'll show you what's sitting in your account right now.