How to Export Facebook Comments (and Instagram) — Guide for Shopify Ecommerce Founders

Introduction

As a Shopify ecommerce founder, every customer comment on your Facebook and Instagram posts—or ad campaigns—is a goldmine. These conversations offer raw feedback, hidden questions, early product insights—and even opportunities you might be losing out on if you don’t capture them properly. That’s why knowing how to export Facebook comments (and Instagram ones too) is becoming as essential as getting your pixels installed correctly.

In this guide, we’ll walk you through all the ways to export comments: from native methods through Meta’s tools and Graph API, to third‑party tools and browser extensions. We’ll dive deep into how the freshly launched Superpower.social export all comments feature works and why it’s a game‑changer for extracting both ad and organic post comments with filtering, nested replies, and integrating them back into your Shopify workflows. You’ll also learn best practices for cleaning and analyzing the comment data, legal and privacy considerations, plus tips to ensure higher ROI from your ad comments. By the end of this article, you’ll know exactly how to pull every relevant comment into a useful dataset—and what to do with it once it's in your hands.

Why Ecommerce Founders Need to Export Comments

For Shopify brands, comments are not just engagement metrics — they are living focus groups happening in real time. By exporting comments, you turn ephemeral feedback into structured data that can be acted upon.

Consider this: If 20% of ad comments are complaints about shipping speed, your fulfillment messaging might need to be clarified. If dozens of customers are tagging friends, that’s a viral signal worth amplifying in ad creatives. Exporting comments allows you to:

• Identify purchase blockers: Questions about sizing, price objections, and shipping times can be quantified and resolved proactively.
• Track brand sentiment over time: Are comments skewing more positive or negative after a new launch? Sentiment analysis on exported comments shows you the trend.
• Protect ad spend (ROAS): Facebook’s ad algorithm looks at engagement quality. Hidden spam, trolls, or offensive comments can drag down performance. Systematic exporting lets you catch and clean them faster.

Example: A Shopify skincare brand exported all ad comments for a month and discovered 15% were spam links. After implementing automated moderation and responding to genuine customer concerns faster, their CTR improved 12% and CPA dropped 8%.

Key Types of Comments You Might Export

Organic Post Comments vs Paid Ads Comments

Organic post comments reflect community conversation and are excellent for UGC discovery. Ad comments, however, are closer to the buying decision and often contain objections. Exporting both types provides a complete picture.

Nested Comments / Replies / Threads

Many insights live in the replies where customers clarify, debate, or share experiences. Exporting without nested threads risks missing the full context — e.g., a question followed by five replies from satisfied customers becomes free social proof.

Filtered Subsets

To avoid data overload, filter comments:

• By Date: Focus on recent campaigns (e.g., last 30 days).
• By Post/Ad: Target top‑performing creatives.
• By Keyword: Search for words like “refund,” “shipping,” “price.”

Filtering enables quicker insights and reduces time spent cleaning irrelevant data.

Native Export Options from Facebook / Meta

Using “Download Your Information”

Navigate to Settings → Your Facebook Information → Download Your Information. Select “Comments” as the data type, pick a date range, and choose JSON or HTML format. This method is useful for compliance or full‑account archiving but can be slow (large pages may take hours) and lacks campaign metadata.

Meta Business Suite / Page Insights

Business Suite provides CSV exports for page activity, including comment counts. However, these exports usually summarize engagement (number of comments) rather than include the full text, author, or replies.

Limitations

• No easy way to filter by campaign or ad set.
• Often excludes nested replies.
• Data formatting requires manual transformation before analysis.

Using APIs to Extract Facebook and Instagram Comments

For teams with developer resources, the Meta Graph API offers maximum control.

Step‑by‑Step Setup

1. Create a Facebook Developer app at developers.facebook.com.
2. Get an App ID and App Secret.
3. Generate a Page Access Token with permissions: pages_read_engagement, pages_manage_posts, instagram_manage_comments.
4. Use the /comments endpoint to pull data per post.
5. Paginate through results to retrieve all comments.
6. Store data in CSV/JSON for analysis.

Pros & Cons

• Pros: Granular data, includes nested replies, customizable.
• Cons: Requires technical setup, subject to rate limits, may break when API changes.

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Introducing Superpower.social’s Export Feature

Superpower.social now provides a dedicated Export All Comments feature built for ecommerce teams.

Key Advantages

• Unified View: Combines Facebook + Instagram data
• Nested Reply Support: Ensures no context is lost.
• Shopify‑Ready CSV: Structured data for quick upload or BI tool ingestion.

How to Use It

1. Log into your Superpower.social dashboard.
2. Go to Export All Comments.
3. Choose filters (date range, ad vs organic).
4. Download and open in Excel or Google Sheets.

This feature is especially powerful for founders who want weekly or monthly comment exports without technical overhead.

Best Practices After Exporting Comments

Clean & Structure Data

Standardize columns: post_id, comment_id, parent_id, user, timestamp. Convert time zones to match your Shopify order data for cross‑analysis.

Analyze & Segment

• Perform sentiment analysis (positive/neutral/negative).
• Identify top 10 recurring questions.
• Tag comments mentioning competitors.

Take Action

• Add missing info to product pages.
• Create FAQ‑style ad creatives addressing common objections.
• Turn praise into testimonials.

Automate Workflows

Use Zapier or Make.com to import CSV data into Shopify metafields or Google Sheets dashboards for live tracking.

Legal, Privacy & Compliance Considerations

Exporting data means handling user information responsibly:

• Store data securely (encrypted drives or cloud).
• Respect deletion requests (e.g. GDPR “right to be forgotten”).
• Avoid sharing PII outside your team.

Superpower.social complies with GDPR/CCPA and helps keep data organized and auditable.

Tips & Tricks to Make Exports More Effective

• Schedule exports right after campaigns end for fresh insights.
• Combine exports with ad performance data to see which creative drives positive vs negative sentiment.
• Use pivot tables in Excel/Sheets to quickly summarize top questions.

Common Problems and Solutions

• CSV Encoding Issues: Open with UTF‑8 encoding to preserve emojis.
• API Token Expiry: Refresh tokens regularly.
• Overwhelming Volume: Use keyword filters to focus on relevant conversations.

Case Study: Shopify Store Using Exports to Improve ROAS

EcoGear Apparel, a sustainable brand, ran a month‑long campaign for a new product line. Using Superpower.social, they exported 3,000+ comments, revealing that 22% were about sizing. They added a detailed size chart to product pages and ran a follow‑up ad featuring “true‑to‑size” messaging. Result: 15% lift in conversions, 20% drop in return requests.

Quick Takeaways

• Exporting comments provides actionable data for product, ads, and service.
• Native methods are free but limited.
• Tools like Superpower.social offer complete, campaign‑aware exports.
• Integrate comment insights with Shopify workflows for maximum ROI.

Conclusion

Exporting comments from Facebook and Instagram is a superpower for modern ecommerce founders. These insights, when captured systematically, can shape product strategy, ad creative, and even customer service scripts.

Native Meta tools work in a pinch, but for a scalable solution with ad metadata, filtering, and nested replies, Superpower.social’s export feature is unmatched. With a few clicks, you can pull structured, Shopify‑ready data that fuels growth decisions.

Start with your most recent campaign, export comments today, and review what customers are telling you. Each insight you act on will compound over time — leading to higher ROAS, happier customers, and a more resilient brand.

FAQs

1. Can I export comments from Facebook ads and know which ad they came from?
Yes — with Superpower.social you’ll see campaign and ad set names alongside comments.

2. Do exports include nested replies?
Yes — choose “Include Replies” in the export settings.

3. What’s the best file format?
CSV for Excel/Sheets analysis, JSON if you’re piping data into a database or BI tool.

4. How frequently should I export?
Weekly for active campaigns, monthly for evergreen content.

5. Is it legal to store user comments?
Yes, if you own the page/account and comply with GDPR/CCPA.

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