How to See All Your Comments on Meta Ads (Facebook + Instagram) — 2026 Guide

This is why many advertisers now use tools like Superpower to centralize all ad comments in one place. While Meta requires multiple clicks and still misses a large portion of comments, Superpower shows every incoming comment from every ad — instantly.

Understanding where comments live inside Meta’s ecosystem (and why they’re hard to find) helps advertisers respond faster and protect their brand reputation. Missing important ad comments means missing opportunities to connect with potential customers and resolve issues early.

Step-by-Step Guide to Viewing Comments on Meta Ads

Meta Ads Manager includes tools for accessing ad comments, but they’re scattered and often unreliable. You must navigate through preview windows, links, and hidden menus to see what users are saying — and you still won’t see all comments, especially on large campaigns.

Superpower solves this by pulling 100% of comments across all active ads into a unified inbox. But if you want to use Meta’s default tools, here’s how to find comments manually.

Accessing Comments on Facebook Ads (the long way)

1. Open Ads Manager.
2. Navigate to the Ads tab.
3. Find the specific ad and click Edit.
4. Scroll to Ad Preview.
5. Click See all previews and sharing options.
6. Under See post, select Facebook post with comments.

This opens a new window showing the ad exactly as users see it, complete with reactions and comments. You can like, reply, or hide comments directly from this view.

You can also occasionally see comments through Facebook Page notifications — but this method is unreliable and often misses comments entirely.

The limitation:
Doing this for every ad is slow, and you’ll never see hidden, filtered, or suppressed comments Meta removes by default.

Finding Comments on Instagram Ads

The steps are similar:

1. Go to Ads Manager → Ads tab → Edit.
2. Open the Ad Preview section.
3. Under See post, click Instagram post with comments.

Instagram opens and displays the ad with public engagement.

Alternatively, some accounts have a Manage Instagram comments option under the Links menu.

However, Instagram comments are even more likely to be filtered, buried, or delayed in Meta’s UI.

Using the Ad Preview Feature Across Both Platforms

Ad Preview is the only built-in method Meta provides for seeing comments across both Facebook and Instagram ads. It gives an accurate view of how the ad appears publicly, and updates as users interact.

But Ad Preview has limitations:

• You must click each ad individually
• You can’t see comments across campaigns
• You can’t filter or search comment threads
• Meta sometimes hides sensitive comments
• You can’t easily manage workflows or assign replies

Managing and Organizing Your Ad Comments

Once ads start running, managing comments becomes crucial for conversions. Customers often ask questions directly on ads — especially about pricing, shipping, sizing, and trust concerns.

Here’s how manual comment management works through Meta:

Responding to Comments on Ads

To reply manually:

• Open Ads Manager
• Go to Ads → Edit
• Open Ad Preview
• Click Facebook post with comments or Instagram post with comments

From here you can reply, like, or hide comments.

Responding quickly increases conversions, reduces objections, and signals your brand is active and trustworthy.

Hiding or Deleting Comments

Meta allows you to:

• Hide comments
• Report them
• Block specific users
• Use Page-level profanity filters

But Meta doesn’t automatically catch:

• Competitor spam
• Trolls
• Misinformation
• Fake accounts
• Sensitive complaints that hurt conversion rates

Best Practices for Comment Moderation

Effective moderation includes:

• Checking comments daily (or hourly for large campaigns)
• Using keyword filters
• Creating internal guidelines for what to hide vs. reply to
• Responding to legitimate concerns transparently
• Encouraging positive commenters

Ads with active comment threads outperform ads with no engagement. A well-managed comment section improves social proof and directly improves ROAS.

Advanced Tools and Strategies for Streamlined Comment Management

Managing comments across multiple campaigns or accounts quickly becomes overwhelming in Meta alone. Notifications disappear, comments slip through cracks, and Ads Manager forces you to navigate comment threads one ad at a time.

This is why enterprise teams and agencies rely on centralized tools.

Centralized Comment Management Solutions

Tools like Meta Business Suite attempt to centralize comment feeds, but they often miss ad comments entirely or update slowly.

Superpower, on the other hand, is purpose-built for ads.
It pulls in:

• Facebook ad comments
• Instagram ad comments
• Replies and threaded conversations
• Hidden comments
• Flagged comments
• Comments Meta filters out but doesn’t show in Business Suite

All in one live feed.

You can assign messages to teammates, tag conversations, and moderate at scale — something Meta’s own tools don’t support cleanly.

Automating Comment Moderation

Automation can handle:

• Spam hiding
• Keyword filtering
• Auto-responses to common questions
• Tone-sensitive detection
• Troll and bot removal

But most automation tools struggle specifically with ad comments.

Superpower excels here, automatically filtering noise and surfacing comments that actually affect conversions.

Final Thoughts

Meta Ads Manager technically allows you to see all comments on your ads — but only through slow, manual clicks and incomplete tools. Instagram comments, hidden comments, and filtered comments often go unseen entirely.

Superpower gives advertisers a single, reliable place to see every comment across every ad, reply instantly, automate moderation, and ensure no engagement slips through the cracks.

It’s the fastest, cleanest, and most effective way to manage Facebook and Instagram ad comments in 2025.

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