Many advertisers on Meta platforms want more control over how their ads engage with audiences. Comments on ads can sometimes distract from the main message or lead to unwanted discussions. For those reasons, learning to disable comments can be a useful tool to protect the brand’s image and keep attention focused on the ad itself.

In 2025, Meta allows advertisers to turn off comments on Facebook and Instagram ads for many—but not all—ad types. The option appears directly inside Meta Ads Manager and gives businesses more control over how their content is received publicly. Some advertisers supplement this by hiding or moderating comments instead, especially when performance or engagement signals matter.

Knowing how to turn off comments is an important part of maintaining clean ad spaces and improving viewer experience. This guide explains the steps to disable comments on supported Meta ad formats, along with best practices for advertisers who want to limit unwanted interactions.

Why Turn Off Comments on Meta Ads

Turning off comments helps advertisers stay in control of their messaging. It reduces the risks linked to unwanted feedback, spam, or distractions that pull users away from the campaign goal. While comments can sometimes help engagement, not every ad needs public discussion.

Protecting Brand Reputation

Comments on ads can quickly shape how people view a brand. Negative feedback, misinformation, arguments between users, or unrelated discussions can hurt the perception of the business. Disabling comments prevents these issues from appearing publicly.

This is especially helpful during product launches, sensitive campaigns, or when customer sentiment is uncertain. Keeping comments off ensures that the message stays clear and consistent.

Minimizing Spam and Negative Feedback

Spam bots, promotional replies, and low-quality comments appear frequently on Meta ads. These messages add clutter and can discourage real customers from engaging.

Turning off comments removes this distraction and helps keep the ad professional. It also saves the brand time that would otherwise be spent reviewing and filtering inappropriate comments.

Managing Community Engagement

Not all ads benefit from open conversation. Some campaigns are designed around conversions or awareness where comments do not add value. Disabling comments lets brands guide the experience more directly.

Advertisers who still want engagement can continue using reactions, messages, or other controlled channels.

Step-by-Step Guide to Disabling Comments on Meta Ads

Disabling comments on Meta ads is simple, but the option only appears for certain ad objectives and placements. Where available, it can be toggled on or off directly in Ads Manager.

1. Accessing Meta Ads Manager

Log in to your Meta Business account, then open Meta Ads Manager. This is where all campaigns, ad sets, and ads are managed.

Navigate to the campaign containing the ad where comments need to be disabled.

2. Navigating to Ad Settings

Open the specific ad by clicking:

Campaign → Ad Set → Ad → Edit

Inside the editing panel, scroll to the Engagement or Comment Controls section (Meta labels change slightly across accounts).

3. Turning Off Comments for New Ads

When creating a new ad, the comment toggle often appears during setup.

Look for a setting such as:

• "Turn off comments"
• "Disable comments"
• or "Comment moderation" with a toggle inside

Switching this on disables new comments from appearing once the ad goes live.

Note: Some advertisers may not see the toggle depending on account type, region, or ad objective.

4. Disabling Comments on Existing Ads

For ads that are already live:

1. Open the ad in Ads Manager
2. Click Edit
3. Scroll to Comment Controls
4. Toggle Turn Off Comments

Changes take effect immediately. Existing comments may still appear unless manually removed or hidden.

Why Hiding Comments Is Often the Better Strategy

Even though disabling comments is possible on many ad formats now, hiding comments remains a preferred option for performance advertisers — largely because:

Hiding does not impact ad performance.

Meta still counts hidden comments as engagement, which helps maintain ad strength and relevance.

Deleting comments can hurt optimization.

Deleting reduces the engagement signal entirely.

You keep control without lowering social proof.

Hidden comments disappear from public view but remain visible to the original poster, preventing friction.

Because of this, many advertisers turn off comments only when absolutely necessary, and rely on hiding or filtering for everything else.

Using Comment Controls on Active Ads

Meta also provides tools that don’t fully disable comments but limit them:

Keyword filters

Automatically hide comments containing specific words, phrases, or emojis.

Profanity filters

Prevent offensive language from appearing publicly.

Restricted audience controls

Limit who can comment (followers only, for example).

These tools allow advertisers to keep engagement open while moderating it effectively.

Best Practices for Managing Interactions

Alternatives to Turning Off Comments

Some advertisers prefer guiding engagement instead of shutting it off entirely.

Methods include:

• Pinning helpful or positive comments
• Quickly responding to real customer questions
• Setting clear expectations for conversation tone
• Allowing constructive feedback while hiding harmful comments

This keeps the ad authentic without exposing it to unnecessary risk.

Moderation Tools and Filters

Meta’s built-in filters make it easier to maintain a clean comment section:

• Keyword filtering
• Profanity filtering
• Bulk hiding
• Team moderation roles

These tools reduce manual effort, especially during high-volume campaigns.

Potential Consequences and Considerations

Impact on Ad Performance

Turning off comments reduces one type of engagement signal. While this won’t break performance, it may slightly limit organic amplification compared to ads that receive active engagement.

On the other hand, removing comments protects the brand from negativity that could hurt conversions.

User Engagement Insights

Comments provide valuable feedback — objections, testimonial-like praise, and product questions. Disabling comments removes this source of insight.

However, in some campaigns, clarity and control are more important than gathering comments.

A Light Mention: Managing Comments More Efficiently

Advertisers running multiple campaigns often use tools to automatically hide or manage comments at scale. Platforms like Superpower help streamline this by hiding spam, filtering harmful comments, and surfacing real customer questions — all without interrupting ad performance.

It’s a helpful companion for brands that want tighter control while still keeping ads clean and effective.

Final Thoughts

In 2025, Meta offers advertisers the ability to turn off comments on many Facebook and Instagram ads, giving brands more control over how their content appears. However, hiding comments often remains the better option because it protects performance while maintaining a clean public-facing experience.

With the right combination of disabling, hiding, and filtering, advertisers can run campaigns confidently without worrying about spam or negativity pulling attention away from the message.

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