How to Hide Comments on Facebook (And What Actually Happens When You Do)

Hiding a Facebook comment is quick. What trips people up is not knowing what the commenter sees afterward, whether their friends can still see it, and whether hiding is actually better than deleting.

This covers all of it.

How to Hide a Comment on Facebook

On desktop:

1. Go to your Facebook Page or the post with the comment
2. Find the comment you want to hide
3. Click the three dots (⋯) to the right of the comment
4. Select Hide comment from the menu
5. The comment disappears from public view immediately

On mobile:

1. Open the Facebook app and navigate to your Page or the post
2. Find the comment and long-press it
3. Tap the three dots or Hide comment
4. Confirm. The comment is hidden from public view right away

The comment disappears from public view immediately. No confirmation screen, no notification sent to the commenter.

What Happens After You Hide a Facebook Comment

This is the part most people aren't sure about.

When you hide a comment, the person who wrote it can still see it. Their friends can still see it. Everyone else, including anyone who visits your page or sees your post in their feed, cannot see it.

The commenter has no idea you hid it. There's no notification, no visual change on their end. From their perspective, their comment is still there.

This is different from deleting. Deleting removes the comment for everyone, including the person who wrote it. Hiding is more like putting a one-way filter in front of it.

Hide vs Delete: Which One to Use

Use hiding when you want to remove something from public view without permanently erasing it. A negative comment you're not sure about, something that might be a misunderstanding, feedback you want to respond to privately before deciding. Hidden comments can be unhidden later.

Use deleting when the comment is clearly spam, violates Facebook's terms, or is something you have no reason to keep. Deleted comments are gone and can't be recovered.

For brands running Facebook ads, hiding is generally safer. If you delete a comment and the person notices, they may escalate publicly. If you hide it, they rarely notice at all.

How to Hide Comments on Facebook Ads Specifically

Ad comments work slightly differently. They don't live on your page in the same way organic post comments do, and they can be harder to find in Meta Business Suite when the inbox is having issues.

To hide a comment on a Facebook ad:

Alternatively, you can find ad comments in Meta Business Suite under the inbox tab, though this can be unreliable when Business Suite is loading slowly.

How to Hide All Comments on a Facebook Post or Ad

Facebook doesn't have a native "hide all comments" button for individual posts. You can turn off comments entirely on some post types, or you can use keyword-based filters to auto-hide categories of comments going forward.

To set up keyword auto-hiding on your Facebook Page:

This works for organic posts. For ads, Meta's native filtering is more limited, which is why brands running high comment volumes on ads often use a dedicated moderation tool.

How to Unhide a Facebook Comment

Go back to the comment (you'll need to look in your Activity Log or navigate directly to the post). Hidden comments show with a grey overlay on your end. Click the three dots and select "Show comment" to make it visible again.

When Manual Hiding Stops Being Practical

If you're running Facebook ads and getting a steady stream of comments across multiple creatives, hiding comments one at a time isn't a workflow. It's a full-time job.

At that point the question is how to set up moderation that runs automatically. Superpower is built for this specifically: AI that hides the right comments on your Facebook ads without someone going through each one manually.